Rowing Blazers x Jams World

Rowing Blazers x Jams World Beach Towel

Available
58.200,00

Rowing Blazers x Jams World

Rowing Blazers x Jams World Beach Towel

Available
58.200,00
  • FINAL SALE.

    Jams' "Eyes" motif and "Surf It!" slogan were iconic in the 1990s, and influenced streetwear and fashion brands around the world -- but nothing beats the original. We are proud to collaborate with Jams World and to bring these graphics back from Jams' archive in Honolulu.

    Jacquard-knit. 100% brushed cotton.

  • This beach towel measures 30" x 60".


  • Famous in the '80s and '90s for its ubiquitous shorts, "Fresh Prince" color palette, cryptic slogans, and neon colorblock nylon that inspired brands ranging from Polo to Stussy to Chanel, Jams World is based in Honolulu, where the company was founded in 1964. "I've been obsessed with Jams World for years," says Rowing Blazers founder Jack Carlson. "I collect their iconic pieces from the '90s: the legionnaire hats, the nylon windbreakers, the printed shirts, of course the shorts. Last year, I spent a week in their archives and hanging out with the owners, Pua and Heather (Pua's dad started the brand!). It was mind blowing. The stuff in their archives is inspiration for a hundred collections. The attitude, the sense of color, the use of language on some of the pieces... it all really resonates with me. And you can see so clearly how they encapsulated the zeitgest and also see how clearly other brands were looking at what Jams was doing in the '90s. It's an honor to work with Jams on this."