Rowing Blazers is an American clothing brand and design lab originally founded by designer, author, archaeologist and former U.S. national team coxswain Jack Carlson in 2017. We’re known for our subversive, inclusive take on “preppy” style and the classics — as well as our celebrity clientele, cult following, and diverse collaborations. Just like Carlson’s celebrated book from which the brand takes its name, Rowing Blazers is a colorful celebration of history, authenticity, fashion and culture; and of the myriad traditions, quirks, myths and lore that supply it all with meaning and continuity.
Aside from our titular blazers, we’re best known for our World’s Best™ heavyweight rugbies, piqué polos, dad hats, and high-profile collaborations with the likes of Babar, Barbour, Beams, Eric Emanuel, the Explorers Club, FILA, the Grateful Dead, Harry’s New York Bar, J. Crew, J. Press, K-Swiss, La Veste, the NBA, Noah, Paddington™, SEGA, Seiko, Sperry, Target, Umbro, USRowing, Winnie-the-Pooh and more.
People often say we’re “re-inventing prep” or something like that, but we see it a little differently: it’s about celebrating history, authenticity and craftsmanship, and extending that celebration to include — and empower — everyone. Common themes are sport, nostalgia, and travel; 80s and 90s cultural tropes; Oxbridge style and Japan’s subversive take on “Ivy”; hip-hop culture and the rise of streetwear; tennis, basketball, rugby and skiing; elite and amateur athletics in all forms; the romance of exploration; and symbols, art and archaeology — both ancient and modern.
Since 2024, Rowing Blazers has been a part of the Burch family of brands (alongside Staud, Solid & Striped and others). We’re still a small, young, New York-based team, but have also grown into a diverse, global community that includes Oscar winners and royalty; Apollo astronauts and Olympic gold medalists; Wimbledon and NBA champions; luminaries in art, sport, academia, film, music, and exploration; and, most importantly, you. We’re glad you’re a part of our club, and together, we’re just getting started.