Rowing Blazers x Jams World

Famous in the '80s and '90s for its ubiquitous shorts, "Fresh Prince" color palette, cryptic slogans, and neon colorblock nylon that inspired brands ranging from Polo to Stussy to Chanel, Jams World is based in Honolulu, where the company was founded in 1964. "The attitude, the sense of color, the use of language on some of the pieces... it all really resonates with me. And you can see so clearly how they encapsulated the zeitgest and also see how clearly other brands were looking at what Jams was doing in the '90s. It's an honor to work with Jams on this," says Rowing Blazers founder Jack Carlson.