Rowing Blazers

Gyles & George "I'm a Luxury" Sweater

Available
112.300,00

Rowing Blazers

Gyles & George "I'm a Luxury" Sweater

Available
112.300,00
  • The iconic Gyles & George crewneck sweater made famous by Princess Diana.

    Crewneck. 100% cotton.

    Care Instructions: Dry clean only.

  • Unisex. This sweater fits true-to-size (men’s sizing). For specific measurements, refer to the size chart.

    Cami is 5'11" with a 26" waist and wearing a size M.


  • Gyles & George is, according to Gyles himself, “British knitwear with a sense of humour, designed to make people smile.”

    In the early 1980s, Gyles Brandreth and George Hostler teamed up to create a range of original jumpers featuring bright colors, droll phrases, visual puns, and trompe l’oeil images. Over the years, the pair designed hundreds of individual “wit knits” — many of which were worn by contemporary luminaries like Elton John and Diana, Princess of Wales, who popularized the now-iconic “I’m a Luxury” sweater — and produced four books featuring their charmingly cheeky and colorful patterns.

    “Diana, Princess of Wales was a regular customer at the boutique in Kensington Church Street,” explains Gyles. “Her favourite jumper was the one that says ‘I’m a Luxury’ on the front and ‘...Few Can Afford’ on the back. When I saw a photo of the princess in the jumper, pushing her boys on a swing, I thought: ‘This is unreal.’ When I met Diana at a reception at the House of Commons in the early 1990s and she said: ‘Look, I’m always wearing you!’ I thought: ‘This is beyond unreal.’”