The anti-logo (Our crewnecks are 100% cotton and handmade in the U.S. using the Reverse Weave technique invented in 1934)

The anti-logo. If anyone thought this was going to the be decade that people started thinking more about how and where their clothing was made and less about the logo on it, boy were they wrong. I like graphics, emblems, symbols as much as the next guy, but I don’t like being a walking ad. I especially don’t like emblems that are phony without even being tongue-in-cheek: fake coats of arms; bogus rowing club “crests” (often with the words “1st VIII” and maybe some random years from the 1930s); and the like. These crossed racquets are the ultimate anti-logo. They make no claim to belong to one club or another. And they aren’t ours exclusively: they don’t belong solely to Rowing Blazers and they aren’t a corporate logo. It’s a motif that is - literally - generic. For everyone. It’s timeless and transcends connotation. Wear it if you like tennis (or squash, or rackets, or court tennis, or badminton, or any other racquet sport) - or even if you don’t. In a logo-dominated world, it’s the simple, timeless, even generic that truly stands out. Our crewnecks are 100% cotton and handmade in the U.S. using the Reverse Weave technique invented in 1934.

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