Summer '21 is Available Now

Our Summer '21 collection is our largest to date. Inspired by the '90s and by RB founder Jack Carlson's youth, it has a lofty goal: redefining the word "preppy." “We’ve avoided the word ‘preppy’ since Rowing Blazers started, almost exactly four years ago,” says Carlson. “The whole world has changed a lot in that time, and I think it’s time to start facing head-on what we’ve been doing unintentionally the whole time, and that’s changing the way people think about ‘preppy’ clothes (for the better). The way that the industry has presented so-called ‘preppy’ clothing in the past has been at worst problematic and at best cringeworthy and corny. But for me in 2021, that vibe doesn’t ring true. I think about growing up in the ‘90s and early 2000s and a whole crazy mixture of influences. This stuff, at its core, is colorful, fun, and a little subversive.” References to tennis and chess mix with nods to surf and streetwear; the palette ranges from ‘90s neons to more classic ‘preppy’ color combinations; and obsessively researched collaborations with historic heritage brands sit seamlessly alongside mesh shorts and graphic tees.

Shop the collection here.