ROWING BLAZERS X JAMS WORLD

Fresh off of collaborations with Gucci Vault and the Grateful Dead, we’re excited to launch a collaboration with Hawaiian surf brand Jams World.

Famous in the '80s and '90s for its ubiquitous shorts, "Fresh Prince" color palette, cryptic slogans, and neon colorblock nylon that inspired brands ranging from Polo to Stussy to Chanel, Jams World is based in Honolulu, where the company was founded in 1964.

"I've been obsessed with Jams World for years," says Carlson. "I collect their iconic pieces from the '90s: the legionnaire hats, the nylon windbreakers, the printed shirts, of course the shorts. Last year, I spent a week in their archives and hanging out with the owners, Pua and Heather (Pua's dad started the brand!). It was mind blowing. The stuff in their archives is inspiration for a hundred collections. The attitude, the sense of color, the use of language on some of the pieces... it all really resonates with me. And you can see so clearly how they encapsulated the zeitgest and also see how clearly other brands were looking at what Jams was doing in the '90s.  It's an honor to work with Jams on this."

The collection includes nylon windbreakers, shorts, and a matching tote bag; a camp collar shirt, pants, and dress in an iconic black-and-white Jams World zig-zag print; an array of hats, including a "legionnaire" hat, for which Jams was known in the '90s; tees, sweats; a towel; and a limited-edition surfboard, handmade in Hawaii.  The collection also includes genuine vintage sweaters from the Jams archive, and men's and women's suit separates made from deadstock Jams fabric: a multicolor paint-effect corduroy.

"I've loved being able to use some of Jams' deadstock fabric in this collection," says Carlson. "The paint-splatter cord is insane. Heather said it's been on their shelves in Honolulu for decades.  And incorporating the vintage sweaters into this drop is also very special. That kind of thing means a lot to me."

The collection is available online now and at Jams' Honolulu flagship and online shop.