Made-in-America Custom Shirts

We're proud to introduce fully American-made MTO (Made-to-Order) shirts.

"I love button-down Oxford shirts," says Rowing Blazers founder Jack Carlson. "They're an American classic, and one of the most versatile pieces of clothing a person can own. When I worked as a field archaeologist in Italy, I used to wear an Oxford cloth button-down shirt almost everyday, even in the hundred degree heat, and even while excavating in the dirt. I had a whole closet full of them. They were breathable; they protected me from the sun; and, most importantly, they didn't stick to my skin. When the weekend came and it was time to go to a party in Rome or Como, those same Oxford shirts served me just as well. Those were Brooks Oxford shirts, back when Brooks shirts used to be made in America and the collar was perfect. I don't see anyone doing this well now, so I decided we had to."

Our MTO shirts come in twenty fabrics, all ultra-high-quality versions of old-school American classics (solid and university-striped Oxford cloths in both traditional and unexpected colors, and candy-stripe broadcloths), with the option to choose neck size, sleeve length, and fit (trim, standard, or full). Every shirt comes with matte pressed cotton buttons and a hidden label featuring our rakish cartoon mascot, "Henry." And there is only one collar option: an unlined "S"-roll button-down that takes its cues from the Talented Mr. Ripley era.

"It has taken us a long time to perfect this collar. And a really good button-down collar with that roll is nearly impossible to find, so that's how I wanted to start. We'll be adding in other collars -- cutaway, club, and so on -- as well as cuff, pocket, and monogramming options. But for now, I wanted to start simple: no gimmicky online customizers, no foreign sweatshops, no superfluous or ugly fabric choices. Just the perfect collar, the perfect fabric, every color of the rainbow, and a shirt made in America just for you."