Summer '21 is Available Now

Summer '21 is Available Now


Our Summer '21 collection is our largest to date. Inspired by the '90s and by RB founder Jack Carlson's youth, it has a lofty goal: redefining the word "preppy." “We’ve avoided the word ‘preppy’ since Rowing Blazers started, almost exactly four years ago,” says Carlson. “The whole world has changed a lot in that time, and I think it’s time to start facing head-on what we’ve been doing unintentionally the whole time, and that’s changing the way people think about ‘preppy’ clothes (for the better). The way that the industry has presented so-called ‘preppy’ clothing in the past has been at worst problematic and at best cringeworthy and corny. But for me in 2021, that vibe doesn’t ring true. I think about growing up in the ‘90s and early 2000s and a whole crazy mixture of influences. This stuff, at its core, is colorful, fun, and a little subversive.” References to tennis and chess mix with nods to surf and streetwear; the palette ranges from ‘90s neons to more classic ‘preppy’ color combinations; and obsessively researched collaborations with historic heritage brands sit seamlessly alongside mesh shorts and graphic tees.

Shop the collection here