LAUNCH PARTY PHOTOS: ROWING BLAZERS X TARGET

Thank you to everyone who helped us celebrate the announcement of our forthcoming collaboration with Target!

From Adam Scott to Kelly Rowland, it was a star-studded evening.

Scroll down to see more photographs from the amazing event, which included immersive experiences, performances, world-class chess and ping-pong players, and a sneak peek at the collection.

Mark your calendars: the collection officially drops on Saturday, September 23rd, on target.com and in Target stores across the U.S.