Men's Sweaters

Size Chest
Sleeve length
Body length
XS 31"-34"
M 38"-40"
L 42"-45"
XL 46"-48"
XXL 49-52"
Size Chest Sleeve length Body length
78-86 cm
83-85 cm 66 cm
S 88-94 cm 86-88 cm 69 cm
M 96-102 cm 89-90 cm 71 cm
L 104-114 cm 91-93 cm 74 cm
XL 116-122 cm 94-95 cm 76 cm
XXL 124-132 cm 96-97 cm 79 cm


Measure under your arms around the fullest part of your chest.

Arm Length

Bend your elbow around a 90 degree angle. Have someone hold measuring tape at the center back of your neck. Measure across your shoulder to your elbow and down to your wrist. The total length is your arm length.

Body Length

Measurement from the top of the shoulder seam to the bottom of the shirt.

Gyles & George x Rowing Blazers Men's "I'm a Luxury" Sweater - PREORDER

Men's Original "Diana" Luxury Sweater -

Gyles & George x Rowing Blazers Men's "I'm a Luxury" Sweater - PREORDER

Men's Original "Diana" Luxury Sweater


*DUE TO OVERWHELMING DEMAND, THE MEN'S "I'M A LUXURY" SWEATER IS NOW AVAILABLE FOR PRE-ORDER ONLY. Your sweater will be made (with love) just for you and shipped to you. We are now taking orders for sweaters that will be delivered in April 2021.  Sweaters are made and delivered on a first-come, first-served basis. Because your sweater is being made-to-order just for you, we cannot accommodate cancellations and returns at this time (we will do our best to accommodate exchanges, pending availability). Please keep this in mind when finalizing your order — we hope you understand and apologize for any inconvenience. Most of all, we look forward to sending a sweater your way soon.*

Gyles & George created the original "I'm a Luxury" jumper in the early '80s in a range of colors. One of their sweaters on this design in a soft pink was famously worn by Princess Diana. For the first time since the '90s, this design is back, produced as an official, exclusive collaboration between Gyles & George and Rowing Blazers.


Wool crewneck sweater, made with love in Portugal from the highest quality yarns. (100% Wool).

Size & Fit

This sweater runs large, please order a size down for a true fit. Hella is wearing a size Small. Benny is wearing a size Large.


The "I'm a Luxury" jumper was originally created by George Hostler and Gyles Brandreth, and produced in a range of colors. This soft pink colorway was famously worn by Princess Diana on a number of occasions. For the first time since the '90s, this famous Gyles & George design is back, and produced in collaboration with Gyles & George exclusively for Rowing Blazers. Gyles Brandreth -- a writer, entertainer, broadcaster, and sometime Member of British Parliament -- is also a former European Monopoly champion and founder of an award-winning teddy bear museum. In addition to all of these endeavours, he is also well-known throughout Britain for the colourful knitwear he has worn on television for more than forty years. In the early 1980s, he teamed up with George Hostler -- an artist and sculptor turned legendary knitwear designer -- to create a range of unique jumpers featuring bright colours, original designs, witty words, and trompe l’oeil images. Over the years, Gyles and George conjured up scores of individual jumpers – worn by personalities as varied as Elton John and Diana, Princess of Wales – and produced three books featuring their free-spirited and wholly individual patterns.

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