Rowing Blazers

Gyles & George x Rowing Blazers Men's "I'm a Luxury" Sweater

AvailableMen's Original "Diana" Luxury Sweater .

Rowing Blazers

Gyles & George x Rowing Blazers Men's "I'm a Luxury" Sweater

AvailableMen's Original "Diana" Luxury Sweater .

Free domestic shipping on orders over $250

  • Gyles & George created the original "I'm a Luxury" jumper in the early '80s in a range of colors. One of their sweaters on this design in a soft pink was famously worn by Princess Diana. For the first time since the '90s, this design is back, produced as an official, exclusive collaboration between Gyles & George and Rowing Blazers.

  • Wool crewneck sweater, made with love in Portugal from the highest quality yarns. (100% wool).

  • This sweater runs large, please order a size down for a true fit.

    Michael is 6'3" and wearing a size Medium.
    Hella is 6'2" and wearing a size Medium.


  • The "I'm a Luxury" jumper was originally created by George Hostler and Gyles Brandreth, and produced in a range of colors. This soft pink colorway was famously worn by Princess Diana on a number of occasions. For the first time since the '90s, this famous Gyles & George design is back, and produced in collaboration with Gyles & George exclusively for Rowing Blazers. Gyles Brandreth -- a writer, entertainer, broadcaster, and sometime Member of British Parliament -- is also a former European Monopoly champion and founder of an award-winning teddy bear museum. In addition to all of these endeavours, he is also well-known throughout Britain for the colourful knitwear he has worn on television for more than forty years. In the early 1980s, he teamed up with George Hostler -- an artist and sculptor turned legendary knitwear designer -- to create a range of unique jumpers featuring bright colours, original designs, witty words, and trompe l’oeil images. Over the years, Gyles and George conjured up scores of individual jumpers – worn by personalities as varied as Elton John and Diana, Princess of Wales – and produced three books featuring their free-spirited and wholly individual patterns.